How-to content: steps that survive extraction
How to write procedures that keep their order and meaning once extracted: real ordered lists, one action per step, stated prerequisites and outcomes.
aeo
23 posts
Pricing pages on answer surfaces
How to make a pricing page readable by machines: prices as text, Offer markup that matches it, real comparison tables, dated price changes, and billing FAQs.
Numbers, units and dates that survive extraction
How to write figures, units, ranges, and dates so a lifted sentence still means the same thing: the rules, the fixes, and how to find the vague ones at scale.
Titles and meta descriptions on answer surfaces
What titles and meta descriptions still do once a passage is extracted, what Google documents about title links and snippets, and how to write both.
AEO for documentation sites
Documentation is already question-shaped. Task titles, a prose answer before the code, versioned URLs with clean canonicals, and where llms.txt fits.
How to write a definition an assistant can lift
The genus-differentia pattern for one-sentence definitions, the five ways definitions fail, before-and-after rewrites, and how to check them across a site.
The AEO audit, end to end, on a sample site
One AEO and GEO audit walked from scope to re-crawl on a fictional 20-URL site: what to check first, how to triage findings, and how to prove a fix landed.
Product pages that answer engines can quote
Making product pages quotable: spec tables in HTML, a direct answer to 'is X good for Y', Product and Offer JSON-LD, variants, and honest reviews.
JavaScript content and what never makes the trip
Which AI crawlers render JavaScript, which page patterns lose content on the way, and how to compare view-source against the rendered DOM on one page or a site.
How to audit a site for AEO and GEO
The full AEO and GEO audit loop: access, extraction, answer-readiness, citability and entity, then measurement. By hand, at scale, and re-crawled to prove it.
Boilerplate ratio: how nav and footers shrink your page
Main-content extraction keeps one block of your page and drops the rest. How to measure what survives, by hand and across a site, and the markup that helps.
What GEOBee measures, and what it deliberately doesn't
What GEOBee's three lenses score, why the results are local and re-runnable, and what it does not measure: citations, prompt visibility, or rankings.