The schema stack that matters for AEO and GEO
Six schema types do most of the work for entity and answer legibility. Which ones, what each states, what Google has retired, and what to stop adding.
schema
6 posts
Organization schema and sameAs: making your entity legible
How to write Organization JSON-LD with a logo, sameAs links to your official profiles, and one consistent name, then check it by hand and across a site.
Author bylines and Person schema
A visible byline, an author page, and Person JSON-LD that agrees with both. What Google documents for author markup, and how to audit it across a site.
Product pages that answer engines can quote
Making product pages quotable: spec tables in HTML, a direct answer to 'is X good for Y', Product and Offer JSON-LD, variants, and honest reviews.
Freshness signals and honest dateModified
What datePublished and dateModified mean, what Google's date guidance asks for, why a bumped date is a trust failure, and how to audit dates across a site.
FAQ sections: leverage or filler
The rich result that justified most FAQ blocks is gone. What still earns one, the test for whether a question belongs in the body, and what filler costs.