SEO, AEO, and GEO: what actually changed
Three acronyms, one page. Here is what answer engines and generative search changed about optimization, and what they did not.
How AI reads the web
Notes on answer engine optimization, generative visibility, and what actually moves the needle on a page.
The Search Console generative AI report, read honestly
What Google's generative AI performance report counts, what it leaves out, how its impressions aggregate, and how to use it without overreading.
How-to content: steps that survive extraction
How to write procedures that keep their order and meaning once extracted: real ordered lists, one action per step, stated prerequisites and outcomes.
Contact, about, and the trust surfaces nobody audits
How to audit the about, contact, editorial, and policy pages behind a site, and keep organization details consistent across pages, footer, and markup.
Measuring AI visibility without overstating it
A measurement stack for AI search: readiness audits, engine-reported impressions and citations, referrals, and a citation log reported as ranges.
Sitemaps in AI search: what still matters
Which AI search systems document using XML sitemaps, why lastmod has to be honest, how sitemap index files work, and where llms.txt fits beside them.
Pricing pages on answer surfaces
How to make a pricing page readable by machines: prices as text, Offer markup that matches it, real comparison tables, dated price changes, and billing FAQs.
Building a defensible 0–100 score
How to design a readiness score that survives scrutiny: published signals and weights, deterministic inputs, truthful not-scored states, and honest bands.
Linking out as a trust signal
Why outbound links to primary sources help readers and make claims checkable, which rel values Google documents, and what not to link.
Numbers, units and dates that survive extraction
How to write figures, units, ranges, and dates so a lifted sentence still means the same thing: the rules, the fixes, and how to find the vague ones at scale.
Scoping and pricing an AEO and GEO audit
A method for agencies and consultants: count templates instead of URLs, fix the deliverables, estimate hours from the scope, then price on your own terms.
Crawl budget when AI bots show up at once
Handling load from several AI crawlers at once: which honor Crawl-delay, how to cache and rate-limit, and how to slow bots without blocking search crawlers.
Titles and meta descriptions on answer surfaces
What titles and meta descriptions still do once a passage is extracted, what Google documents about title links and snippets, and how to write both.