The schema stack that matters for AEO and GEO
Six schema types do most of the work for entity and answer legibility. Which ones, what each states, what Google has retired, and what to stop adding.
How AI reads the web
Notes on answer engine optimization, generative visibility, and what actually moves the needle on a page.
Crawl, fix, re-crawl: proving a change moved something
A baseline crawl, a dated change log, a like-for-like re-crawl and a diff: how to prove a fix landed, and how to keep readiness deltas apart from traffic.
Query fan-out: why one question hits many of your pages
Google documents query fan-out in AI Overviews and AI Mode: one question becomes many searches. What it means for sub-questions, page scope and internal links.
AEO for documentation sites
Documentation is already question-shaped. Task titles, a prose answer before the code, versioned URLs with clean canonicals, and where llms.txt fits.
What prompt tracking can and can't tell you
Prompt tracking samples a probabilistic system with prompts nobody typed. What the method can support, what it can't, and how to read a report honestly.
Organization schema and sameAs: making your entity legible
How to write Organization JSON-LD with a logo, sameAs links to your official profiles, and one consistent name, then check it by hand and across a site.
Reading server logs for AI bot traffic
Find AI crawlers in access logs, verify them against published IP ranges, read CDN and origin logs differently, and build the analysis in a spreadsheet.
How to write a definition an assistant can lift
The genus-differentia pattern for one-sentence definitions, the five ways definitions fail, before-and-after rewrites, and how to check them across a site.
nosnippet, max-snippet and data-nosnippet on AI surfaces
How Google's snippet directives apply to AI Overviews and AI Mode, how they combine, where an accidental max-snippet:0 comes from, and how to audit them.
The AEO audit, end to end, on a sample site
One AEO and GEO audit walked from scope to re-crawl on a fictional 20-URL site: what to check first, how to triage findings, and how to prove a fix landed.
Author bylines and Person schema
A visible byline, an author page, and Person JSON-LD that agrees with both. What Google documents for author markup, and how to audit it across a site.
AI Overviews eligibility: every technical requirement
What Google documents as the technical bar for AI Overviews and AI Mode: crawlable, indexed, snippet-eligible, and included. Plus what doesn't count.